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Gus immigrated to Mexico in the 1980s during the Chilean dictatorship of Augusto Pinochet. Gus and his longtime friend and crime partner, Maximino "Max" Arciniega started a chain of fast-food chicken restaurants called Los Pollos Hermanos (The Chicken Brothers) in Mexico as a front for distributing the crystal meth they synthesized. Seeking to expand their drug trade, they met with the Mexican cartel leader Don Eladio Vuente. Don Eladio rejected their offer, preferring to continue to distribute cocaine, and accused them of disrespect for producing meth in his territory without his permission. Hector then shot Max in the head, while Don Eladio forced Gus to watch as Max bled to death. Don Eladio spared Gus because of his unknown but apparently powerful connection to Chile, but forced him to cooperate with the cartel under his terms. Gus then moved to Albuquerque and began operating Los Pollos Hermanos restaurants throughout the southwestern United States. While he remains outwardly loyal, however, he spends the next 20 years nursing a grudge against Don Eladio and Hector and waiting for his chance for revenge.