Kostas Martakis 2017 Eurovision

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Seeing his growing popularity, ERT asked him to compete in the Greek national final for the Eurovision Song Contest 2008. Kostas Martakis competed in the Greek National Final with a song by Dimitris Kontopoulos, with lyrics by Vicky Gerothodorou. The song was "Always and Forever". and it was recorded in two different styles. The pop rock version of the song was originally supposed to be performed at the National Final, but the dance version was chosen instead by Martakis and his label. The winning entrant was "Secret Combination" by Kalomoira, and Martakis' entry "Always and Forever" placed second. Following the Greek national final, a Russian language cover of "Always and Forever" based on the dance version with the title "С тобой навеки" (With you forever) was released in ex-soviet countries, while in December 2008, "Always & Forever" was added to American retailer Abercrombie & Fitch's nationwide US in-store music playlist, thus indirectly introducing the song to the American market.