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During August 2009, Pierce the Veil announced that they were currently in studio recording new material for their next album. After a few months off the road and building anticipation for their sophomore release, the band moved to Los Angeles to record their album Selfish Machines with Producer Mike Green. Singer and lyricist Vic Fuentes stated, "The title refers to human nature and the animal-like qualities inside all of us that we try and hide, but should just learn to accept. We are all selfish machines and we all have natural tendencies to want, love, and take. " Selfish Machines was released on June 21, 2010 under Equal Vision Records, and made it to No. 1 on the Billboard Heatseekers Chart. In support of the release, the band played a number of festivals including Bamboozle Left, South by Southwest, Never Say Never Festival, and the Vans Warped Tour. The band also contributed a cover of Blue Öyster Cult's classic song "(Don't Fear) The Reaper" to the Punk Goes Classic Rock compilation, released on April 27, 2010. They were a part of the Take Action Tour with Attack Attack! that went to New Zealand and Australia, and also played on the Versus Tour in Japan with Confide. They played the "This Is a Family Tour" with Emmure, In Fear and Faith, Of Mice & Men, and Attack Attack!, which lasted until late December 2010.