Shirley Temple 2017

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After the success of her first three movies, Shirley's parents realized that their daughter was not being paid enough money. Her image also began to appear on numerous commercial products without her legal authorization and without compensation. To get control over the corporate unlicensed use of her image and to negotiate with Fox, Temple's parents hired lawyer Loyd Wright to represent them. On July 18, 1934, the contractual salary was raised to $1,000 a week and her mother's salary was raised to $250 a week, with an additional $15,000 bonus for each movie finished. Temple's original contract for $150 per week is equivalent to $2,750 in 2015, adjusted for inflation. However, the economic value of $150 during the Great Depression was equal to $18,500. The subsequent salary increase to $1,000 weekly had the economic value of $123,000 and the bonus of $15,000 per movie (equal to $275,000 in 2015) was equivalent to $1. 85 million in a decade when a quarter could buy a meal. Cease and desist letters were sent out to many companies and the process was begun for awarding corporate licenses.